We felt it was the right time to refresh our image to better represent what PRA is all about. We wanted our look to reflect our brand and represent three key points: Expertise, Connectivity, and Growth. Together, these guiding principles provide a unique perspective and drive the firm to advance (the organization, the people, the work, and the industry). We want to show that we’re current, progressive, versatile, and do work that matters. The changes to the logo, colours, and look symbolize the broader changes we are making in our global network.
The overlapping letterforms in the wordmark represent a familiar and approachable quality alongside the playfulness of the colours. Complementing the colour are the regions in grey, a more traditional colour that conjures solidity and professionalism wherever expansion takes us. The new logo is designed to be easier to use and better suited for digital and online use. The shortening of the brand name from “PRA Group” to “PRA” will provide consistency and ease of use for our partners around the world.
We are excited to roll out our new logo and identity, along with all the new designs and layouts! If you have any questions about our new look, feel free to contact us.